Get to my CV

Contact

What can I do for you

I design CRM strategies, using emails, push notifications, and in-app messages tailored to business KPI.

Customer Journey strategy

I do email deliverability audit and advise on improving the inbox reach.

Improve Email Deliverability

I help companies selecting tooling and plan the migration.

CRM tooling and infrastructure advice

I set up easy-to-understand reporting structure and choose the most important metrics to track on a weekly or monthly basis.

CRM Reporting

I’m available for short-term, full-time roles to fill in for CRM specialists or leads—i.e. covering for maternity leave or temporary project.

Fractional CRM Roles

Here is what I did

Managing global user journeys (emails, push notifications, in-app alerts), improving email deliverability (boosted open rates by 4%), and leading rebranding efforts.

CRM Lead, INNER CIRCLE (2021–2025)

Optimized email deliverability and executed platform migrations to improve campaign performance.

Senior Email Marketing Manager, YELL (2015–2016)

Led CRM migrations for 60M+ monthly emails, launched loyalty programs, and worked on retention strategies with product and data teams.

Senior CRM Specialist, CATAWIKI (2018–2021)

Developed automated email journeys and ran social media campaigns to engage users.

Head of Content Marketing, TRAVELATA (2013–2015)

Improved activation and retention through targeted campaigns, platform migrations, and user segmentation.

User Retention Manager, WHEELY (2016–2017)

Send me a mail

Let’s get in touch

Phone Number

Email Address

hi@mcrm.digital

+31 (6) 15 28 23 34

WhatsApp me

Get my detailed CV here.